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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis

In 2010 Sean Ellis used the term growth hacking for the first time. Since then, a community has grown up around this yet mysterious process of developing products in a very progressive way.

The book Hacking Growth was released a few years later and contains research and knowledge accumulated during a few years of developing startups in Silicon Valley.

Summary Notes

Actions to take

Validate your product using this technique.
Validate your product using this technique.
Startup Creation Skills
Establish a process for your growth team.
Establish a process for your growth team.
Startup Creation Skills
What’s the aha moment in your product?
What’s the aha moment in your product?
Startup Creation Skills
Get out and talk to your customers.
Get out and talk to your customers.
Startup Creation Skills
Do A/B tests on different versions of your service.
Do A/B tests on different versions of your service.
Startup Creation Skills
Hack your growth strategy.
Hack your growth strategy.
Startup Creation Skills
Design your metric formula.
Design your metric formula.
Startup Creation Skills
Optimize your service using this four-step process.
Optimize your service using this four-step process.
Startup Creation Skills
Create great headlines.
Create great headlines.
Startup Creation Skills
Focus on the best channel of user acquisition.
Focus on the best channel of user acquisition.
Startup Creation Skills
Experiment with virality.
Experiment with virality.
Startup Creation Skills
Map the route to the aha moment.
Map the route to the aha moment.
Startup Creation Skills
Use surveys in the correct way.
Use surveys in the correct way.
Startup Creation Skills
Remove frictions.
Remove frictions.
Startup Creation Skills
Increase the commitment of users from the very beginning.
Increase the commitment of users from the very beginning.
Startup Creation Skills
Use triggers to make people use your product more.
Use triggers to make people use your product more.
Startup Creation Skills
Keep an eye on the retention of users in these three periods.
Keep an eye on the retention of users in these three periods.
Startup Creation Skills
Increase retention using one of these strategies.
Increase retention using one of these strategies.
Startup Creation Skills
Constantly educate your users about the product.
Constantly educate your users about the product.
Startup Creation Skills
Increase monetization per user.
Increase monetization per user.
Startup Creation Skills
Don’t just read. Act.
Read comprehensive summaries and discover carefully compiled action lists for active learning
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