Use surveys in the correct way.

The correct way of doing data-driven growth requires data from surveys, user behavior, and experiments. Survey data will help you to look at your product from the perspective of your users.


  1. *Use surveys to find out why people drop off or advance to the next page.*
    Sometimes asking users about what almost prevented them from continuing is better than asking those who dropped off.

  2. *Use data from the survey to do experiments.*
    Even when you find out that there is something wrong about your app, always confirm it with data from A/B tests.

  3. *Make surveys as user-friendly as possible.*
    It’s easy to make annoying ones.


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