Focus on the best channel of user acquisition.

If you find only one channel that will work, then you have the business. You don’t have to diversify the traffic; it’s enough if only one channel works, as long as it works well.

Instructions

Ask these questions to find out what channel is best for your business:

  1. Are people using search engines to find a solution?
    Search Engine Optimization or Marketing (SEM).
  2. Do existing users share your product via word-of-mouth?
    Virality or referral programs.
  3. Does having more users improve the experience?
    Virality.
  4. Are your target users already using another platform?
    Integrations and partnerships.
  5. Do users have a high lifetime value?
    Paid acquisition.
Take action!
Our mobile app, BooksInAction, will guide you on how to acquire this skill.
If you have the app installed
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