Focus on the best channel of user acquisition.

If you find only one channel that will work, then you have the business. You don’t have to diversify the traffic; it’s enough if only one channel works, as long as it works well.


Ask these questions to find out what channel is best for your business:

  1. *Are people using search engines to find a solution?*
    Search Engine Optimization or Marketing (SEM).

  2. *Do existing users share your product via word-of-mouth?*
    Virality or referral programs.

  3. *Does having more users improve the experience?*

  4. *Are your target users already using another platform?*
    Integrations and partnerships.

  5. *Do users have a high lifetime value?*
    Paid acquisition.


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