Create great headlines.
The difference between good and great headlines can be that a good headline will reach 1,000 people, while a great headline can reach 1,000,000 people.
*In order to create a great headline, you must find the language/customer fit.*
What resonates the best with your customers?
*Do an A/B test on headlines using an online service that offers it.*
You can use something like Mailchimp, Google Adwords, or Facebook ads.
*Don’t trust intuition.*
Even experienced marketers cannot tell you what works better than the data from A/B tests.