Constantly educate your users about the product.
from Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis
Almost every product is too complicated to be adopted fully in the first day. But what you can do is educate your users a little every day about values that your product provides. This process is called ongoing onboarding.
How to Apply This
Send your users messages showing more features of your product.
You can even do it more smartly and monitor what features the user already used, and send messages only about features that he does not use yet.
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