Map the route to the aha moment.
Before, we talked about the aha moment. If you know it already, you should know how important it is for your product. Users that visit your page often don’t know much about it. They don’t understand why your product is so good.
That’s why creating a very good funnel is so important. Using these steps, you will improve your funnel in a scientific way.
Use any tool to create a funnel report.
You can use such tools as Kissmetrics, Mixpanel, Google Analytics, and Adobe Omniture SiteCatalyst.
Analyze every single step of the user journey.
See how many users progress and how many drop off in any moment of time.
Find pages that are worth experimenting on.
Start with those that have a very high number of drop-offs.
If you know the aha moment of your product, at this point you should come up with many ideas on how to improve the activation rate of the page.
Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.