Crushing It!: How Great Entrepreneurs Build Their Business and Influenceby Gary Vaynerchuk
Since Gary Vaynerchuk released Crush It!, a lot has changed. A lot of people became successful by focusing on personal branding, social media evolved, and new channels emerged. This book provides a deeper understanding of social media and how everyone can crush it.
The Path Is All Yours
“A strong personal brand is your ticket to complete personal and professional freedom.”
The concept of building a personal brand was popularized over the last decade. Nowadays, influencer marketing is something recognizable, and it is an important part of the strategy for media companies. This is because influencers built very strong brands around a topic and have lots of followers.
And you can become an influencer too. The best way to do it is to build a brand around your passion. It doesn’t really matter what your passion is. If you become the most recognizable person around this subject, you will find a way to live from it.