Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

This book teaches two things: how to create great content and how to create and publish content for each of the biggest social networks. As each social network is different, the dynamic there is different as well.

The main message from this book is that too much selling in your content is not how social media should be used. Instead, the best strategy to follow is to share value, give more, and, when the time comes, sell. Just like the title of this book, Jab, Jab, Jab, Right Hook, which really means “give, give, give, sell.” Most people might have difficulty understanding what giving is. It’s not about bragging or selling. It’s about creating content that is either funny, informative, generous, or inspiring.