Give, give, give, and then sell
Jab your audience with lighthearted content regularly
Your goal should be to make them snicker, ponder, play a game, feel appreciated, or even escape for a little bit.
Right hook them to convert them to customers
Once they know and like you, ask them to buy from you. Your call to action should be:
- simple and easy to understand
- perfectly crafted for mobile and other devices
- respectful of social network nuances
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