Give, give, give, and then sell


  1. Jab your audience with lighthearted content regularly
    Your goal should be to make them snicker, ponder, play a game, feel appreciated, or even escape for a little bit. 
  2. Right hook them to convert them to customers
    Once they know and like you, ask them to buy from you. Your call to action should be:
     - simple and easy to understand
     - perfectly crafted for mobile and other devices
     - respectful of social network nuances


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