The Tipping Point: How Little Things Can Make a Big Differenceby Malcolm Gladwell
What makes an event an epidemic? What turns a product into a trend? What makes a message stick in someone’s mind? These are the questions explored in The Tipping Point by Malcolm Gladwell. The factors that cause trends to become increasingly popular have been considered unknown and mysterious by most, but not Gladwell. After analyzing several case studies of major phenomena that gained popularity almost overnight, he summarizes their common denominators in a simple, easy-to-follow manner.
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