Utilize the stickiness factor when marketing a product or service.

The stickiness factor is what differentiates a successful marketing campaign from a not-so-successful one. After all, why should people buy your product or service when they can’t even remember what it is?


  1. Make your message stick in people’s minds.
    Come up with a catchy way to advertise your product or service, so people will remember it.
    For example, in 1954, Winston filter-tip cigarettes had the slogan “Winston tastes good like a cigarette should.” The use of the word “like” instead of “as” gave the message it’s stickiness factor, and the sale of Winston filter-tip cigarettes shot up afterward.


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