How to Win Friends and Influence People in the Digital Age (Dale Carnegie Books) book cover

How to Apply How to Win Friends and Influence People in the Digital Age (Dale Carnegie Books)

The timeless principles reworked for a world of tweets, texts and viral mistakes

Dale Carnegie
2011
8 Key Insights

About This Book

In 1936, Dale Carnegie wrote a book that would eventually sell more than fifty million copies by insisting that dealing with people is probably the biggest problem you face. This update of his principles for the age of tweets, texts and viral videos asks why one musician's complaint song cost an airline $180 million in a single week, why an umpire's two-word apology turned a blown call into one of baseball's most admired moments, and how a housemaid out-influenced a famous philosopher using nothing but her finger. The answers show why the oldest rules of human relations have only become more dangerous to ignore.

About the Author

This book carries forward the work of Dale Carnegie, whose 1936 book How to Win Friends and Influence People became one of the best-selling self-help titles ever written, read by more than fifty million people including world leaders, media figures and business icons. Carnegie built his principles not on theory but on decades of teaching ordinary people how to handle the everyday friction of relationships, work and persuasion. This text reframes those same principles, from not criticizing to admitting fault quickly, for a world of email, social media and instant global exposure, arguing that the digital age has made Carnegie's original insights more urgent, not less relevant.

Biggest Takeaway

Apply these ideas and you'll catch yourself before sending the email or the tweet you'd later regret, recognizing the five minutes right after an insult as the most dangerous ones to act in. You'll break stalemates by asking one honest question instead of restating your case. Colleagues will bring you their mistakes earlier instead of hiding them, because they trust how you respond. Clients and friends will feel specifically understood rather than generally flattered. And when you do have to apologize, you'll do it fast and plainly, before silence lets someone else write the story for you.

Key Insights from This Book

Explore the most important ideas and learn how to apply them in your life.

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