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Start with Why: How Great Leaders Inspire Everyone to Take Action

Start with Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

If you’re having trouble launching a successful marketing campaign or feel that your company isn’t operating as efficiently as it should be, Start With Why by Simon Sinek is the book for you. Sinek illustrates how understanding the “why” of your company is the most important thing in being successful—you must know why you do what you do. With this in mind, he explains how to create an advertising campaign that reaches a broad range of people.

Summary Notes

The Golden Circle

There are a few leaders who choose to inspire rather than manipulate in order to motivate people.

Skills to acquire

Leaders Need A Following

Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self gain.

Skills to acquire

How To Rally Those Who Believe

Energy can excite. But only charisma can inspire.

Skills to acquire

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