Use the Golden Circle to create better advertisements.

Regular advertisements go from the “what” to the “how” to the “why.” When you begin with the “why,” you will see a significant increase in your customer base and your profits, because your customers don’t really care about what you do as much as why you do it.

Instructions

  1. Answer the question: Why?
    Why do you bother with your company? Why do you bother with work? Why should anyone care about what you’re doing?
  2. Answer the question: How?
    How do you do what you do? How are you going to achieve your goals?
  3. Answer the question: What?
    What do you do? What does your company do? What are your goals?
Take action!
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