Amplify your message.
When people understand and relate to your message, they are more likely to become your customers. When you amplify your message, you enable large groups of people to hear it, thus expanding your potential customer base.
Use money and publicity stunts.
Get your message out there!
Explain why you do what you do in your message.
Ensure that people can relate to your message.
Ensure that the public can understand why you do what you do.
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