The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About Itby Michael E. Gerber
In E-Myth Revisited, Michael Gerber captures some of the greatest insights that can make a business successful. The advice given in this book encompasses all areas of business, including marketing, people, management, and systems. It is amazing how Gerber has managed to squeeze such mammoth wisdom into this short book. He shows the common mistakes made by new entrepreneurs and why most businesses fail in their initial years.
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