Actionable Gamification: Beyond Points, Badges, and Leaderboardsby Yu-kai Chou
Playing games is something that we don’t have to do at all. We play only because we like to. Even though it is completely unnecessary, humans spend so much time playing games!
This book is not about games. It’s about strategies that are used in games and can be adopted to any product we know. Yu-kai Chou was addicted to many games, and he figured out what the psychological triggers are that made him waste so much time on games. He invented a framework called Octalysis that can be used to make any product or service much more rewarding, addicting, and playful.
Among all the different books that talk about these things related to the psychology of users of your product, this is probably the most concrete book, with dozens of strategies ready to use.