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Make a product that will start to motivate extrinsically and switch to motivating intrinsically.

When users knows nothing about your product, they may not even be willing to try it out, unless you give them something special—like a discount. An extrinsic motivator is the best way to convince a user to at least try out what you have to offer.

However, extrinsic motivation is not the thing that will keep a user using your product. That’s why your product must offer a bunch of intrinsic motivators.

Left Brain Core Drives are by nature goal-oriented, while Right Brain Core Drives are experience-oriented. Extrinsic Motivation focuses on results, while Intrinsic Motivation focuses on the process.

Instructions

  1. In order to attract a user to try your product, you might like to motivate them extrinsically.
    Extrinsic motivation can be gifts, money, discounts, and other things.
  2. Afterward, move the user’s motivation to an intrinsic one.
    If you want the user to use your product for a long time, there should be an element of intrinsic motivation.
  3. Strategy #1: Make the product more social.
    A good example of this is to let the user invite friends after the user knows what the product is about, not before.
  4. Strategy #2: Add more unpredictability into the experience.
    The best way to do this is to give variable rewards.
  5. Strategy #3: Add more meaningful choices and feedback.
    Your product should offer multiple paths to achieve the win-state. Users can choose their own paths, their own strategies, and feel that their unique skills helped them win.
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