Switch: How To Change Things When Change is Hard

By Chip Heath, Dan Heath

Your rational and emotional minds are often in conflict: one’s better at planning and the other has better intuition. How do you reconcile the two?

Rather than focus on one over the other, uniting your two brains allows you to access deeper potential and effect transformative change. There is a consistent pattern that underlies all successes - and this pattern lies in the harmony of your thoughts.

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