The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
By Michael E. Gerber
Being good at your job doesn’t always mean you’ll be able to run a successful business. An entirely different set of skills are required - and an entirely different working process.
Dispel the myths that surround entrepreneurship and build on your winning idea instead. Make the distinction between working on your business and in your business.