Write excellent content for your business
from See You on the Internet: Building Your Small Business with Digital Marketing by Avery Swartz
How to Apply This
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Keep the text short.
Website visitors are more likely to read shorter texts than longer texts. The average person will not read more than 300 words before giving up. -
Make the text catchy.
Include current events happening and any other thing you think your target audience will love to read about. You can easily get trending topics on Google or Twitter. -
Use lists to convey your message.
Creating a list helps readers skim through texts and what they are looking for easily. -
Create headings and subheadings.
Readers love headings and subheadings because it helps them skim through texts. Besides, Google and other search tools often prioritize content that is well structured with the right headings and subheadings. -
Use pictures and infographics in your text.
Including pictures and infographics within written texts will help you make your point better. -
Tailor your topics to your market segment.
Focus on the topics your target audience is interested in and what would be helpful to them.
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