Utilize Mavens in your marketing strategies.
from The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Mavens can make or break your marketing campaign. They will scrutinize every inch of your product or service and get all the information there is about it before they decide whether they like it or not.
If they like it, they will recommend it to everyone they know and tell them why your product or service is so good. While Mavens are not necessarily popular, their opinion is highly valued by others, as it is based on facts and evidence.
So, if a Maven likes your product, almost everyone they recommend it to will follow their advice and buy it.
How to Apply This
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*Identify Mavens.*
Mavens are those individuals who are both incredibly helpful and incredibly well-informed. They have an expert opinion on nearly everything and are more than happy to share their knowledge with you so you can make the best possible decisions for your life. -
*Employ Mavens in your marketing team.*
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*Direct your marketing strategy toward Mavens.*
Aim to captivate Mavens with your marketing strategy by ensuring your campaign is informative and thorough.
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