Sell Like Crazy
Product marketing
Use unit economics to figure out your marketing budget.
from Sell Like Crazy: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle by Sabri Suby
How to Apply This
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Calculate your cost per lead.
Divide the cost of your advertising spent by the number of leads made in your campaign. -
Calculate your cost per acquisition.
See the total revenue of one year or a month and divide by the number of customers you had during that time.
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