Use these three elements to build a tribe.
from Tribes: We Need You to Lead Us by Seth Godin
Usually, organizations focus only on the third tactic, forgetting about the first two. To reach the full potential of the tribe, there have to be common goals, a desire to change, and effective communication between the members.
How to Apply This
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Transform the shared interest into a passionate goal and the desire to change.
Craft a narrative that tells a story about who we are and the future we’re trying to build. -
Provide tools for tribe members to communicate more effectively.
There must be a connection between and among the leader and the tribe. -
Leverage the tribe to grow and gain new members.
The tribe must have something to do—the fewer limits, the better.
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