Blink
Communication
Use the effects of priming to your advantage.
from Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Priming is subconscious—even you were probably primed by the words you just read, and you didn’t notice! However, when you use polite and respectful words when you talk to others, they will automatically be polite and respectful toward you.
How to Apply This
- Use priming words to elicit the desired response from others.
Refrain from using words that will prime their brain to be uncooperative or aggressive. Instead, use words such as “appreciate,” “patience,” “yield,” “polite,” “courteous,” etc.
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