Unlock the Potential of the Long Tail Market


  1. Investigate what customers need and how they want to get it.
  2. Examine the local market to determine what they are willing to pay for.
  3. Recognize the restrictions of physical media and how it affects the distribution of entertainment.
  4. Identify an area of the market that is not already saturated and that can be profitable.
  5. Advertise the niche to the local audience and use online word of mouth to spread the message.
  6. Discover the Long Tail market of non-hits, including back catalogs, live tracks, B-sides, remixes, covers, foreign bands, and obscure bands.
  7. Analyze the potential of the Long Tail market and consider the growth trends.


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