The Long Tail
Problem-solving
Unlock the Potential of the Long Tail Market
from The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
How to Apply This
- Investigate what customers need and how they want to get it.
- Examine the local market to determine what they are willing to pay for.
- Recognize the restrictions of physical media and how it affects the distribution of entertainment.
- Identify an area of the market that is not already saturated and that can be profitable.
- Advertise the niche to the local audience and use online word of mouth to spread the message.
- Discover the Long Tail market of non-hits, including back catalogs, live tracks, B-sides, remixes, covers, foreign bands, and obscure bands.
- Analyze the potential of the Long Tail market and consider the growth trends.
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