Unlock Niche Content with Technology


  1. Make production tools accessible to everyone.
    Utilize the power of personal computers to give people access to the same tools used by printing presses, film studios, and music studios.
  2. Reduce the cost of accessing niche markets.
    Lower the cost of reaching niche markets by making distribution more accessible. This can be done by taking advantage of the economics of digital versus physical products, or by using the Internet to reach more people.
  3. Link supply and demand.
    Introduce consumers to new and newly available goods and drive demand down the Tail by using tools such as Google’s wisdom-of-crowds search, iTunes’ recommendations, and word-of-mouth.
  4. Use technology to find niche content.
    Utilize platforms such as Netflix and Google to access consumer wisdom and find relevant search results or recommendations.
  5. Read user reviews and blogs.
    Look for user reviews and blogs to gain insight into what people like and don't like.
  6. Venture into the unknown.
    Encouraged by the company, virtual or not, explore the unknown together, venturing farther from the beaten path.
  7. Take advantage of new business opportunities.
    Take advantage of the new business opportunities that come with the rise of all sorts of new recommendation and marketing methods.


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