Use the association principle to your advantage.

When you associate yourself with positive events, people will be more likely to like you, and in turn, comply with your requests.


  1. Associate yourself with positive, and not negative, events.
    For example, if you have to inform someone of an important phone call with the good news that has just come in for them, tell them that they’ve got good news coming. However, if the phone call carries bad news, simply tell them that they have a phone call and leave it at that. This way, they will not associate you with the bad news.


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