Influence
Communication
To convince people about something, provide social proof.
from Influence: The Psychology of Persuasion by Robert B. Cialdini
Social proof matters.
What we believe about things is often based on the beliefs of others. For example, when going to a party, we always wear our best clothes because everyone thinks we should.
How to Apply This
- Provide social proof to convince people.
For example, if you want to convince others that you have the right solution, show them how others have benefitted from it.
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