Start a word-of-mouth epidemic by targeting Connectors.
from The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Word-of-mouth marketing strategies don’t work when the average person tells their friends about that new restaurant, new phone, or a new brand of shoes.
This is because the average person has a limited group of friends, and thus, any recommendations they give do not reach many people.
Word-of-mouth marketing strategies only work when Connectors decide they like your product or service and recommend it to the people they know.
This is because Connectors have above-average socialization skills and are surrounded by a wide range of acquaintances. Anything they say reaches a large group of people. Target Connectors and your sales will skyrocket!
How to Apply This
-
*Identify Connectors.*
Connectors are those few people scattered among the general public who are popular, are sociable, and seem to know everyone. -
*Target Connectors with your marketing strategies.*
Aim for Connectors to enjoy your product or service.
Why Use Mentorist?
- Track your progress and build lasting habits
- Get personalized reminders to stay on track
- Access hundreds of book summaries with actionable steps
- Transform knowledge into action in just 15 minutes a day
Ready to Take Action?
Download Mentorist to track your progress, get personalized reminders, and turn this insight into a lasting habit.