Remove frictions.
from Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis
Conversion on your website depends on two things: providing all necessary information to the user and not providing irrelevant information. Your website should have as much information as necessary but nothing more.
How to Apply This
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*Start from your landing page.*
You want to experiment on new users that don’t know much about you. -
*Remove all information that is irrelevant and check the conversion.*
Fictions are elements that distract users from doing what you want them to do. -
*Remember these three fundamental things: communicate why your product is relevant, show value, and provide a clear call to action.*
Most landing pages fail to have all three must-haves.
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