Promote less, interact more

Analyze what content works.
Determine when your community is most active, what posts have the most engagements and how posting frequency affects your analytics. You need to understand when you should post content, what content you should post, and the optimal content frequency.

Focus on creating long-lasting relationships digitally with customers.
No potential customer gives a damn about your latest sale, but they do care about how you make them feel. Interact with your customers and start to understand their needs and desires.

Consistently post valuable content than advertising your products.
You won't build your community if you only advertise your products through your posts. Your audience wants more than simply to buy things from you. You need to directly engage with your posts by asking questions (What’s your favorite emoji?) and also provide the information they might be interested in.