Create mind movies
- Grab the viewer's attention.
Use visuals or symbols to evoke strong emotions and draw the viewer's attention.
- Reinforce the message.
Display key points on the screen so that the audience can read along. This helps to reinforce the message.
- Program the subconscious.
Let the content of the narration slip into the subconscious mind, creating an internal program.
- Induce fear.
Make a direct suggestion to induce fear in the audience.
- Motivate the viewer.
If the audience member has had chickenpox, for example, suggest that their immune system is weak due to their age, motivating them to buy the drug.
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