Post exciting and innovative content on social media

Post links to your own content.
Share links to your blog posts, podcasts episodes, and videos through your social media pages.

Post gift guides and wish lists.
You could post images of gift ideas or a list with links. This idea works well for product businesses.

Post stats, data, and trends.
Share industry stats or data on your social media pages. For example, you could share data to prove that the sales of a particular product are much higher than they were at the same time last year.

Create how-to or instructional posts.
For example, you could post a step-by-step video on how to bake banana cakes if you are into pastries. Such videos always attract traffic because they are practical and helpful.

Make #Throwback Thursday or #FlashbackFriday posts.
Find a photo or video of something you did a while back and post it with a caption explaining what it was. Remember to add the hashtags #TBT and #FBF.

Go live with a Q&A or AMA.
Facebook, Instagram, Twitter, and YouTube each have the ability for you to host a live, interactive video chat with your followers.

Feature members of your team.
Do a series of social media posts featuring photos and information about each of your team members.

Post quotes and testimonials from your clients.
Take screens of great reviews about your brand and share them on your social media pages. This will lure other clients into buying your products or services.

Poll your audience or start a quiz.
For example, if you are launching a new product, you could poll your social media audience for their opinion.