Partner with bloggers and influencers to promote your business
from See You on the Internet: Building Your Small Business with Digital Marketing by Avery Swartz
How to Apply This
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Search for bloggers and influencers in your niche.
Focus on searching for the most popular bloggers who do the kinds of things you do. -
Research the bloggers you found.
Find out their interests and missions and send an introduction email to each of them. -
Connect with them through email.
Send a sample of your products or services to those who responded to your introduction email. Include your contact information and also mention in the email that you are available for an interview. -
Motivate them to partner with you.
Consider offering to do a contest or giveaway on their blogs. This will attract traffic to their sites and social media pages. -
Follow up.
Bloggers and influencers are busy people, but you need to be patient and follow up with an email. Hopefully, you two will agree to a partnership.
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