The Founders

How to Apply This

  1. Know your value.
    Constantly remind yourself of the value you bring to the table.
  2. Avoid compromising.
    Resist the urge to downplay it. You must make the other party fully aware of the value you bring and the standards to which you hold yourself and others.
  3. Insist on reciprocity.
    Avoid settling for less. Those with whom you form alliances must be able to match and improve the value you bring.

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