Make sales your lifestyle in terms of helping your customers


  1. Make a list of all your customers.
    Under each customer, write down every outcome the customer has received as a result of doing business with you.
  2. Monitor the outcome after the sale – even weeks or months later. 
    Often the impact of what you sell is not realized by the customer until months later. Make sure to keep track of these customers, as this could still open opportunities for your business. 
  3. Use this information to partner with your customers 
    This information will help you recognize how you can help the customer going forward with existing or new products and services.


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