Make a product that will start to motivate extrinsically and switch to motivating intrinsically.
from Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou
When users knows nothing about your product, they may not even be willing to try it out, unless you give them something special—like a discount. An extrinsic motivator is the best way to convince a user to at least try out what you have to offer.
However, extrinsic motivation is not the thing that will keep a user using your product. That’s why your product must offer a bunch of intrinsic motivators.
Left Brain Core Drives are by nature goal-oriented, while Right Brain Core Drives are experience-oriented. Extrinsic Motivation focuses on results, while Intrinsic Motivation focuses on the process.
How to Apply This
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In order to attract a user to try your product, you might like to motivate them extrinsically.
Extrinsic motivation can be gifts, money, discounts, and other things. -
Afterward, move the user’s motivation to an intrinsic one.
If you want the user to use your product for a long time, there should be an element of intrinsic motivation. -
Strategy #1: Make the product more social.
A good example of this is to let the user invite friends after the user knows what the product is about, not before. -
Strategy #2: Add more unpredictability into the experience.
The best way to do this is to give variable rewards. -
Strategy #3: Add more meaningful choices and feedback.
Your product should offer multiple paths to achieve the win-state. Users can choose their own paths, their own strategies, and feel that their unique skills helped them win.
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