Let the human element be a central part of your brand
from The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil
How to Apply This
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Message your customers with video or voice.
Messenger bots can help grow your brand, yet they still lack the human element due to their artificial nature. Messaging your customers with video or voice will make your interaction more genuine, and you might gain more loyal customers. -
Make real people the face of your campaigns.
Some brands create advertising campaigns, and they use stock footage or photos. This kind of content is much less relatable than a real human experience. You can recruit customers or hire people to become your brand advocates. Real people will make your marketing campaign more genuine, and it will lead to more customers in the long term.
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