Interpret your gut feeling accurately—different doesn’t mean bad.

A good example of the benefits of interpreting your gut feeling accurately is the Aeron chair by Herman Miller. Early prototypes of the chair were rated terribly by testers, and it was considered extremely ugly. Instead of giving up the idea, or modifying the chair, Herman Miller went ahead and mass-produced the original design anyway. Soon enough, the chair started winning design awards, and sales shot right up. After a few years, this chair was rated as very beautiful and aesthetically pleasing by testers.

Don’t assume something is bad just because it is different!


  1. Don’t dislike things without understanding them.
    When you dislike something, expose yourself to it for a while, and try to understand it. You just might change your opinion!

  2. Block out your inner skeptic.
    Focus on interpreting your gut feeling accurately—don’t let your emotions get the best of you.


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