Incorporate a villain into your brand story
Instructions
- Decide whether you will add a villain or antagonist to your brand story.
Every story does not need an antagonist or villain. However, if you feel that adding an antagonist would make the story more impactful, consider adding one. - Determine the role and impact of the villain or antagonist.
Will your villain play a leading role? How will your villain interact with your hero and sidekick within the story?
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