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In order to have a monopoly, your company must be different.

The only companies that have a high-profit margin, that can invest in innovation are those who have a strong position on the market, by not competing directly with other companies. Like Google or PayPal. The companies that are on a very competitive market, for example, are French airlines or the British restaurant in Palo Alto.

Instructions

  1. Instead of competing in an existing market, find a way to make your company truly different.
    This means, that no one will threading your position on the market, and you will not have to fight for every customer.
Take action!
Our mobile app, SkillMentor, will guide you on how to acquire this skill.
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