Identify your ideal client and target market


  1. Identify common characteristics
    Identify common characteristics of your profitable clients that refer business, research client behaviors, and develop a visual picture of your ideal client.
  2. Identify your target market  
    Create a description of your ideal target market that is clear and concise, so you can communicate this to the wider team.
  3. Uncover frustrations
    Ascertain a common frustration across your target market so that you can gain a greater understanding of their wants and needs.
  4. Determine market viability
    Determine whether your ideal target market is large enough to support your business. Can you communicate with key decision-makers and are they willing to pay a premium for your products or services?


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