Identify your group’s goal and priorities and drill them into everyone’s mind


  1. Identify your main goal and rank your priorities
    For example, if you’re starting a business, first define the identity of the business and its main goal. Then, list down about 5 priorities of the business and rank them in order of importance. Use your main goal and top priority to establish a purpose that motivates your team.

  2. Over-communicate your priorities until they stick in everyone’s mind
    Paint your top priorities on company walls, stamp them in your emails, repeat them in your meetings, and drop them into everyday conversations with your team. Keep clarifying them to your team until they become part of the air they breathe.

  3. Use slogans to convert abstract mission statements into concrete ideas
    Take your mission statement and simplify it into a catchphrase or slogan that’s easy to remember. Use these slogans when conversing with each other to ensure that everyone stays on track with the core purpose.

  4. Use top performers as models of excellence to inspire the group
    Let’s say you’re coaching a soccer team. Identify one of your former star players and bring them in to talk to your current squad. You can also use photos and videos to provide vivid details of what your team can achieve if they commit to the group’s purpose.

  5. Change the way you measure performance in the group
    For example, if you want your restaurant to be known for high-quality service, then gauge the performance of your staff by their interactions with customers. For example, focus on customer reviews rather than the number of people served per hour. Reward those who receive excellent customer feedback to create awareness about the group’s mission.


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