Show empathy for your audience
from Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Díaz-Ortiz
How to Apply This
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Help your customers with issues they have.
People will engage more with your brand if you show empathy by helping your (potential) customers. -
Ask questions.
When you show genuine interest in the lives of your followers, they will feel more connected to you.
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