Formulate an advertising plan that achieves results

Request media kits – Contact all media outlets in your market and request a media kit, then create a spreadsheet to compare different advertising options.

Focus on your clients and their problems or frustrations – Create hot topic information products to offer to your market via a two-step advertising approach.

Analyse what advertising options work best and provide ROI – Consult with clients to understand what publications they read to aid this process too.

Engage prospects via Facebook advertising – Facebook has a huge market reach, which will include your ideal target customer. Five steps to consider:
 - Target – Select who sees your ad by geography, age, gender, education, relationship status, workplace and keywords.
 - Attract and Engage – You can direct customers to your web page or another Facebook page, application, group or event.
 - Budget – You can choose a cost-per-click (CPC) model where you pay only for clicks which is slightly more effective in terms of ROI.
 - Test – Always test advertising by creating different versions of your ad and see which works best based on clicks.
- Analyse – Use the Facebook Insights tools to monitor interactions, demographics and interests of people clicking on your ads and keywords.