Follow these principles to create a movement.
There have been many failed movements. This is mostly because they did not follow some of these movement creation principles.
- Be very transparent.
People that follow you aren’t stupid. If you’re hiding something, they will eventually figure it out.
- Make a movement that’s bigger than you.
A movement is built upon a change, and you can’t do it all by yourself.
- To thrive, grow your movement.
Make your movement grow every single day.
- Movements are made most clear when compared to the status quo or to movements that work to push the other direction.
When you compare movements that go in a similar direction, they don’t do as well.
- Exclude outsiders.
This is a very powerful force for loyalty and attention. The people that aren’t part of your movement matter almost as much as the people who are.
- Tearing others down is never as helpful to a movement as building your followers up.
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