Focus on the best channel of user acquisition.
from Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis
If you find only one channel that will work, then you have the business. You don’t have to diversify the traffic; it’s enough if only one channel works, as long as it works well.
How to Apply This
Ask these questions to find out what channel is best for your business:
-
*Are people using search engines to find a solution?*
Search Engine Optimization or Marketing (SEM). -
*Do existing users share your product via word-of-mouth?*
Virality or referral programs. -
*Does having more users improve the experience?*
Virality. -
*Are your target users already using another platform?*
Integrations and partnerships. -
*Do users have a high lifetime value?*
Paid acquisition.
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