Find your brand’s vulnerability

Instructions

See your brand as a human.
Sharing your previous misfortunes and human errors can be the most creative way to reach your consumers.
Set boundaries.
Determine what vulnerability means to your brand and brand story, how much vulnerability you are willing to convey, and what is completely off-limits.
Bring in reinforcements.
Let your employees share their personal struggles while creating and delivering the product or service your customers love. This shows another side of your brand’s vulnerability.
Stay flexible.
Embrace the fact that you will not be in total control of the story.